Performance Media
Facebook & Instagram Marketing Operations — The Daily Campus
End-to-end social and paid media operations for The Daily Campus, including Business Manager structure, page-level optimization and high-reach news distribution campaigns.
Client
The Daily Campus
Category
Performance Media
Industry
Media
Country
Bangladesh
Duration
Project engagement
Status
Completed
Year
2024
Type
Social Media Marketing
Overview
Engagement overview
End-to-end social and paid media operations for The Daily Campus, including Business Manager structure, page-level optimization and high-reach news distribution campaigns.
Challenge
The challenge
Campus and youth media required consistent publishing plus paid distribution without losing page governance.
Solution
How we solved it
Delivered a scoped Social Media Marketing program for The Daily Campus with documented owners, compliance-aware execution and a practical handover pack.
Objectives
What we set out to achieve
- Stabilize page and ad account structure
- Improve reach quality for news distribution
- Document reporting for editorial and marketing owners
Process
How we worked
-
Step 1
Audit
Reviewed assets, access, offers and constraints for The Daily Campus.
-
Step 2
Plan
Agreed scope, owners and weekly checkpoints.
-
Step 3
Build & launch
Executed Social Media Marketing workstreams with documentation.
-
Step 4
Optimize & hand over
Refined based on operational feedback and delivered SOPs.
Services provided
Capabilities applied
Technology
Tools & platforms
Deliverables
What was delivered
- Social Media Marketing
- Paid Media Operations
- Meta Business Manager Setup
- Operating documentation
- Handover checklist
Timeline
Milestones
Week 1
Discovery
Kickoff and asset audit
Weeks 2–4
Build
Core delivery
Ongoing
Stabilize
Optimization and optional retainer
Results
Outcomes
Delivered a clearer content-plus-paid rhythm and cleaner Business Manager ownership for ongoing campus media work.
Related
Related projects
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