WhatsApp Business app
Mobile app for small businesses
Use the official app for catalogs, labels, quick replies, and personal conversations. It is not a substitute for Cloud API. Unauthorized third-party APIs are not allowed under WhatsApp’s terms.
Official WhatsApp Business learning. The WhatsApp Business app is for 1-to-1 mobile conversations. The WhatsApp Business Platform (Cloud API) is for programmatic messaging at scale.
WhatsApp Business Platform
Cloud API for scalable messaging
Hosted by Meta. Requires a Meta developer app, business portfolio, WhatsApp account, and access tokens. Do not share credentials. Message sending, templates, and pricing are defined by Meta — this page does not list fees.
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Setup · Help article
Both
Differences between the WhatsApp Business Platform and app
Official Meta Help Center comparison. The WhatsApp Business app is for small businesses that message customers 1-to-1 in the mobile app. The WhatsApp Business Platform is for programmatic, scalable messaging integrated with business systems.
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Features · Product page
WhatsApp Business app
WhatsApp Business app
Official product page for the WhatsApp Business mobile app used by small businesses to manage conversations, catalogs, labels, and quick replies from a phone. It is not the Cloud API.
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Policies · Legal terms
WhatsApp Business app
WhatsApp Business app terms
Legal terms for the WhatsApp Business app. They restrict unauthorized APIs, scraping, and networked multi-device use except where WhatsApp provides official tools.
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APIs · Product page
WhatsApp Business Platform
WhatsApp Business Platform
Official product page for medium and large businesses that need programmatic access to WhatsApp (APIs, multi-agent inboxes, and backend integrations).
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APIs · Developer docs
WhatsApp Business Platform
About the WhatsApp Business Platform (Cloud API)
Official developer overview of Cloud API messaging, calling, and groups. Cloud API is hosted by Meta. Use it for notifications, customer care, and interactive messages according to WhatsApp rules.
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Setup · Developer docs
WhatsApp Business Platform
Get started with Cloud API
Official get-started documentation. A Meta developer app, business portfolio, WhatsApp account, and access tokens are required. Do not share tokens or invent credentials.
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Policies · Policy
WhatsApp Business Platform
WhatsApp Business Platform policy
Official commerce and platform policy for WhatsApp business messaging, including acceptable use, opt-in/consent expectations, and prohibited practices. Meta and WhatsApp enforce these rules.
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Verification & safety · FAQ
Both
WhatsApp Help Center
Official end-user and business FAQs covering account verification, two-step verification, safety, and app troubleshooting. Verification outcomes are decided by WhatsApp.
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Ads & integrations · Product page
Both
WhatsApp for Business home
Official hub describing both the Business app and the Business Platform, plus ads that click through to WhatsApp from Facebook and Instagram.
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WhatsApp and Meta are trademarks of their owners. Consent, opt-in, and template rules are set by WhatsApp. This page does not sell API access and does not guarantee verification, messaging limits, or ad results. Last reviewed 31 October 2026.